Our top 5 key takeaways from SBC Summit 2025 in Portugal
Our Head of Sales, Lynsey Hoxha, represented Dialect at the SBC Summit in Portugal, one of the leading events in the Gambling and iGaming industry. The event brought together leaders, speakers, regulators, and decision makers to discuss trends, challenges, and opportunities that move the industry forward.
Here are the key takeaways we’d like to share from the event:
- Personalised Experience - technology and AI are a hot topic, as they are across every industry, but Gambling and iGaming seem to be changing how the operators are increasingly adopting these technologies to optimise player engagement, while at the same time improving fraud detection. Virtual reality and augmented reality are also gaining traction.
- Regulatory compliance remains a top priority – regulations continue to be at the core of sustainable growth in gambling. The event focused on responsible gambling initiatives and data protection.
- Cryptocurrency and new payment methods – cryptocurrencies seem to be expanding across the Gambling and iGaming sector too, with operators implementing different payment methods to accommodate players’ needs and preferences.
- Collaborations and partnerships stay at the heart of the industry – the event highlighted and proved the importance of collaboration between partners, either operators, technology providers, payment processors or regulators. Strategic partners allow better player experience and access to new markets by mitigating operational risks.
- Market expansion and worldwide emerging opportunities – the iGaming market is expanding rapidly around the world, and understanding and meeting the needs of the worldwide players is a necessary priority across the industry.
Attending SBC this year has been proof that the industry is evolving faster than ever, and operators, technology and payments providers, alongside the regulators, are responsible for shaping the next phase of growth within the sector by meeting customers' expectations and building a more tailored user experience.
It’s been insightful to see that the key takeaways directly align with the support Dialect already provides, helping to streamline the customer experience from both a first-line and back-office support perspective!
*Please note that these insights and takeaways reflect our observations of the event. They do not necessarily reflect the views of the event organisers, speakers or other attendees.
